ELWOOD's Spring.

I meant to post these yesterday, but far too many sidetracking happened! Having said that, ELWOOD's Spring Launch was a relaxed but certainly inspiring affair at the new flagship store in Westfield Bondi Junction. My appreciation for the edge and the affinity to layering in the Winter collection easily shifted over to the Spring collection that stalked the stage. You hear that Bondi? It is time to move away from staple cut-offs and into sweeter florals and more boyish cuts in denim. And for boys, desert boots are the go.

Talking to Andy, it occurred to me that we often get caught up in just the visuals of an outfit and forget to consider the designer's initial inspiration and what that means for the way you hold yourself or style the pieces accordingly. Walking around the store, the musical undercurrent was blindingly clear - all the more fantastic to see the brand supporting the music it's inspired by.














Dan Sultan and Alexander Gow (Oh Mercy) were definitely high quality entertainment in both the laughing sense and a solid musical talent that ELWOOD always seems to pick out and push on to bigger and greater things (feet firmly on the ground and legs dancing around stages in ELWOOD Jeans).

To check out more of the collection, stop by the site HERE or hop on into the flagship store at some point! I'll be sharing more in the coming weeks for sure - watch this space :)

*love*

xx

ELWOOD's Spring. 2011-07-14T08:59:00-07:00 Rating: 4.5 Diposkan Oleh: Anonymous