I've been a long time admirer of BIKBOK from season to season. Like so many of its Swedish friends, BIKBOK's pieces ooze coolness - I really can't think of a better way to articulate it. That's just how the Swedish tend to be :)
So you can imagine the dance I did when Synne from BIKBOK showed me campaign shots for their latest FW10 work. This lookbook comes in two parts, and this first one ('Look Sharp') does such a great job of snapshotting the vibe the rest of the world envies as being European (namely Norwegian - like BIKBOK - and Swedish) street style. I'm a ridiculous amount in love with that striped maxi dress, geometric trousers, khaki jacket... it all comes down to BIKBOK's ability to pinpoint the element of a micro-trend that makes it coveted to begin with, and apply it mercilessly to every piece.
It's a win-win.
Except that they haven't set foot in Australia. I suffer.
Check out more HERE.
I'll no doubt be sharing the other half of the campaign very soon!
*love*
xx
