Hey Everyone! Hope you're all having a great Friday.. it's finally the weekend.. yay!! I have a review for you today for Maybelline's FIT ME foundation and concealer. The first time I caught a glimpse of this line was at Wal-mart a couple of weeks ago. I was right away very interested because of the sleek packaging and the golden shades this line offers. I didn't see a price thought.. so I just walked passed it (thinking it would be around $12-$15). So, it wasn't till last weekend when I was at my local Osco drugstore I saw the set-up again and the price for the foundation was only $5.99. I was so surprised.. so I decided to get a bottle. Once, I got home I did a little research on the line.. Keep reading for my findings and my review!
Maybelline FIT ME Foundation - "Blends beautifully for an undetectable finish. It does not clog pores. Leaves your skin the way it is supposed to be.. Fresh, Breathing & Flawless. The secret to the weightless coverage & natural finish is the translucent base & ultra light weight pigments. Fit Me's translucent base is less opaque so your natural hues will come through for a better match. Sheer to Medium coverage that is buildable. SPF 18. Comes in 18 shades."
Maybelline FIT ME Concealer - "Apply to spots, blemishes & dark circles. The concealer uses similar technology to the foundation so you can cover imperfections seamlessly. There are 6 shades that coordinate with the foundation shades."
Maybelline FIT ME Powder - "Like the foundation, the powder is never cakey & completely natural looking because the ultra light pigments are so blendable and gives skin the most natural finish with the perfect shade match. Comes in 18 shades, that coordinate with the foundation colors. Apply after your foundation and concealer for a flawless look for the day."
Maybelline FIT ME Blush - "Designed to find the right shade that will compliment your skin tone, rather than clash with it. Comes in 12 shades of blush and 3 shades of bronzer."
(Source: Gabriel Almodovar)
Considering Maybelline doesn't have this line on their website yet, the only info I could find was from a youtube video that appears to be an informational video about the line. I'm a little confused why the video I watched said it comes in 18 shades, but in stores I have only seen 12 shades? Hmm. I guess we'll have to wait and see when Maybelline adds the product to their website. I linked the source, so you can check it out of you'd like. The line was supposed to launch Jan 2011, but it looks like several stores launched the line early.
"Let's the real you come through" is one of Maybelline's slogan for this line. All of their shades of foundation, concealer, powder and blush coordinate with each other. The product display racks are set up in different rows of light, medium and dark. In each row, there are the foundations, concealers, powders, blushes and bronzer for your skin tone. The idea behind this to make it easier for you to pick out a shade that is going to work for your skin tone instead of having to look elsewhere for each product and guess if it is going to match you. For each foundation shade, the rack is labeled with what exact shade of concealer and powder will work for you.
I think it's a great idea & will definitely make it easier for consumers. With each foundation, there is also a small tester so you can swatch the color on your hand to give you a better idea if it is your color match.
While in the store, I swatched three shades on my hand that appeared the most yellow/golden and in my skin tone range. They were the shades 220 Natural Beige, 230 Natural Buff & 310 Sun Beige. I didn't have my digital camera, so I used my phone to snap a couple of pictures for you guys.
All of the shades were very similar.. but the one with my favorite tone of the three was 220.. it had a very nice amount of golden beige and yellow. I swatched 220 next to MAC Studio Fix Fluid and they were almost identical.. but 220 was very slightly deeper. It may be the undertone.. as MAC appeared more warm (orange) and 220 appeared slightly more golden. I think its a good match for NC35.. but it will probably work if you're a NC30 as well. 230 is a little more peach toned than 220 - but should be a good NC37-40 match. I didn't swatch 235 as it appeared too pink. I swatched 310 because of the yellow tone and it should be a good match for NC42.
And, both swatched on my hand in better lighting with my digital. (Indoors, no flash with natural light)
Review: I love this foundation! The first thing I noticed about this foundation is the wonderful texture. It is light, thin and very creamy. It blends very easy and evenly and has a nice natural, satiny dewy finish. I do notice a fragrance (some have mentioned it has no smell).. but I noticed a scent the first time I applied it. It's a very nice scent.. It actually smells just like Rimmel Lasting Finish Foundation. It's kind of like a fresh shampoo/soap smell? I would say it's a medium coverage. It's not heavy at all.. or mask-like. The only con I found with this foundation is that it's not long lasting.. which is something I look for in a foundation. I can't tell you exactly how many hours it lasts on my face.. but I wore it for New Years (applied my makeup at around 6 PM) and around 12-1 AM I had noticed that the foundation had faded almost completely off my nose and chin area. But! It didn't look bad. There are some foundations that fade blotchy.. but this foundation just seemed to evaporate to a lighter coverage - does that make sense? This factor has not stopped me from wearing this foundation for the past week. Just after maybe 5 hours I touch up my nose or chin with a tiny bit of foundation on my foundation brush. Adding extra foundation doesn't ruin the rest of my foundation or make it blotchy. Although I love the finish of this foundation, you definitely need a setting powder because this foundation gets very dewy after a bit. I have normal to combination skin and I haven't had any problems being oily.. because I always make sure to set with a powder. This is a foundation that is probably most suitable for dry to normal skin types. If you have oily skin, you may not like this foundation.. but if you want to give it a try.. I suggest using a mattifying primer and or a good application of setting powder.
As for the concealer.. I really like it. I usually like full coverage concealers.. and this one isn't full coverage. It's more of a natural medium coverage.. with a satiny finish. I use it under my eyes and it doesn't cake or sit in my lines. I would compare it to MAC Moisturecover - it has a similar runny texture too. On days where I like a little more coverage, I'll maybe use a heavier concealer and a couple of dots of this concealer over it to add a little lightness to my under eyes.
Here's me wearing Fit Me in #220. (Sorry for the bad quality photo - it was taken on my phone)
Both were awesome buys.. I'm so happy that Maybelline has come out with such an affordable line. Some of the blushes looked very pretty. One was a bright fuchsia color and there was one that looked just like NARS Madly. I've never tried any Maybelline blushes though.. so I'm not sure how the quality is. What do you think??
I've been seeing so many new drugstore products for 2011! I can't wait to try them all! :)