Liz Earle is a UK-based brand that is pretty popular within the UK for its brand of quality skincare emphasizing natural, plant-based ingredients. The brand's focus has remained squarely on skincare, and thus they sadly doesn't produce makeup, but being a makeup junkie, I got my hands on the most makeup-like item in their entire range - their Sheer Pink Lip Shimmer.
Liz Earle's Sheer Pink Lip Shimmer is marketed as a lip salve with a sheer hint of shimmer, so it's still a skincare product, as opposed to, say, a lipstick with moisturizing properties. But it's very pretty. The Lip Shimmer comes in a simple, tiny little pink tub that matches the pink colour of the lip shimmer. You get a decent 5g (0.17oz) of product, which is about the same size as most lip balms on the market. I have to admit that I don't really like lip products in tubs - it just seems more fussy to apply and more unhygenic - but I guess given the texture of the product, it would have trouble keeping its shape in stick form, and would be too solid for a squeeze tube.
The ingredients list is pretty impressive - unlike other lip balms that start with mineral oil and petrolatum, you can clearly see that Liz Earle made an effort to consciously use better quality ingredients. The first three ingredients are hazelnut oil, shea butter, and rosehip seed oil. Here's a close up shot of the balm.
Although the Lip Shimmer looks flat and hard on the surface because the oils in the product are in solid form, once you touch your finger to the product, it quickly becomes a shiny, emollient, very soft balm. Despite the pink shade in the tub, the product doesn't actually have much colour once it's applied, as the swatch below shows.
On the lips, the Lip Shimmer feels very emollient, without feeling waxy. Because of the high amount of plant oils in the Lip Shimmer, it feels a little more liquid in feel than your average lip balm in stick form. And although it doesn't have much colour on the lips, it does impart some sort of shine.
All in all, I rather like this product. The ingredients are those of quality, it's emollient without being waxy, and it's moisturizing on the lips. However, this functions as a lip balm, and imparts barely any colour, so if you're looking for a tinted balm with more colour, you'll be disappointed by the lack of colour in the Liz Earle Lip Shimmer. I'd recommend this if you want a lip balm and don't care about the colour, and if you don't mind the fact that it comes in a tub.
(Product was sent for review. Review is my complete and honest opinion. I am not affiliated with/compensated by the company.)
