Every so often I come across a label that just oozes coolness. I don't really know how else to put it, apart from seeing the lookbook and thinking "I want to be her." JOYRICH is definitely one of them - they have the edge. That is all that needs to be said by me.And the rest is said by the lovely designers, Leah and David:Hi hi hi! How’s it going?
Hello its going great thanks!
Tell us a bit about how JOYRICH came about.
JOYRICH (the brand as well as the store) is described as a Japanese, Westcoast fusion which launched its unique style upon opening its doors near Fairfax High on Melrose, here in Los Angeles in December 2007.
What would you say is the JOYRICH vibe?
Our look aims to create a progressive concept of high-end, yet accessible apparel. JOYRICH supports the vision of being casual and laid-back, yet rich and luxurious. It’s a mindset and an aesthetic.
Can you give us a quick run-down of what a day at the JOYRICH studio is like?
We have a lot of fun with the creative process. Inspiration is key and occasional “field trips” give us a good jumpstart to come back to our desks and make it happen. Everyday it’s an ongoing process of building the next collection- concepting, mapping, experimenting, its all in constant motion.
I love how JOYRICH is such a fun mash-up of styles! Where do you get your inspiration from?
Anywhere and everywhere. Our eyes are always open for inspiration. The past 2 collections have been heavily influenced by iconic looks of the 90’s, and are drawing from nostalgic looks of earlier decades for our upcoming Spring/Summer ‘11 collection.
Where do you see yourself in 5 years time?
The JOYRICH brand will continue to evolve and progress, with more collaborations, brand extensions, global retail locations, and a stronger market presence with the support of our fans.
Who’s your favourite style icon of the moment?
We appreciate diversity, its hard to nominate one person for such a prestigious position…
What do you think of the new wave of bloggers coming through?
Blogging has become a bit over saturated but there are definitely some gems out there who bring something fresh to the table and it’s the support of bloggers and the readers who really have given young brands the opportunity to reach a broader audience in a short amount of time. Blogging has evolved into an integral part of what makes the fashion world go round.
Jewellery designer, Wendy Brandes, would like to know: When are you buying a piece of Wendy Brandes jewellery?
Just had to check her site... The Marie Antoinette and gold Cleves rings are really nice pieces.
And last of all, what’s a random question would you guys like to ask the next interviewee?
What is your favorite city in the world for fashion?
Thanks guys!
As I said, the vibe is so precisely rough around the edges that it's perfect. I hereby declare my obsession with those printed union jacks tights and every jacket and sweater JOYRICH has ever released.
Check out more of their work HERE.
P.S. Keep asking me questions!
*love*
xx
